website design company Raleigh | Contact Generate Design

Generate Design is a Raleigh website design & development and graphic design firm that brings clarity out of a world of chaos. Design makes things look, feel and function better.

our office:

8311 Six Forks Rd.
Suite 201
Raleigh, NC 27615


GENERATE DESIGN • Branding Guide Design Raleigh, Branding Guide Design RTP, Branding Guide Design Durham, Branding Guide Design Greensboro, Branding Guide Design Cary.

Your brand represents your company—and instant market recognition is the goal. So, once your logo design and messaging are established, it’s time to build your company’s brand identity to create consistency and brand strength. But how can you be sure your internal team and business partners are accurately, cohesively, and effectively applying your brand?

That’s where a brand guide developed by GENERATE DESIGN is essential.

Your brand guide is a complete collection of your brand’s visual rules and messaging guidance for use by internal teams, marketing partners, and contractors—anyone that may need to apply your logo or communicate your voice on your behalf. It includes clear designer-specific application instructions (for print, digital, etc.) and concise direction for content and voice. When a unified brand is put forth, you can be confident that your organization will be represented in an authentic and accurate way.

What is a brand style guide?

A brand style guide (also known as a brand guide or brand guidelines) is essentially an instruction manual on how a brand should be communicated. It contains the standards required to represent your brand correctly both internally and externally.

A brand style guide is a digital rulebook that specifies every aspect of the look and feel of your brand. Apart from being used internally, a brand style guide is shared with partners, media, and agencies to brief them on how to communicate your brand properly and consistently.

Your brand style guide shouldn’t be shared via email attachments. Discover the benefits of using online, easy-to-share, dynamic brand guidelines to safeguard your brand identity like never before. Find out more with our free guide: Brand guidelines reinvented.

The main goal of a brand style guide is to be shared with others. Taking time to create one means ensuring that your brand image stays consistent– even when handled by external parties.

A brand style guide should be a succinct, easy-to-read digital document. It begins with the brand’s mission statement and goes on to define the brand’s look and feel as well as its tone of voice. A brand style guide usually includes the following:

  • Tone of voice: how the brand uses language and emotion (including grammar, abbreviations, and acronyms)
  • Typography: font styles, sizes, and spacing
  • Logos: full logos, secondary logos, and icons
  • Color palette: primary and secondary colors
  • Other imagery: photos, illustrations, and artwork
  • Examples of use and unacceptable uses

If you’re looking to develop a brand style guide to safeguard your brand identity and have it remain consistent when managed by external agencies, Bynder has the right tool for you. Bynder’s Brand Guidelines module offers dynamic, web-based guides that are easy to create, edit, and distribute to the right stakeholders. Find out more, contact us. GENERATE DESIGN • Branding Guide Design Raleigh, Branding Guide Design RTP, Branding Guide Design Durham, Branding Guide Design Greensboro, Branding Guide Design Cary.

Don’t risk inconsistencies that will dilute the strength of your brand. Here’s a brand guide example. Let us know if you want to learn more.